Our Westfield Southland Store

Custom Picture Framing Westfield Southland | Frames Now

At Frames Now Westfield Southland, we combine expert craftsmanship with premium materials to help protect, showcase, and elevate the pieces that matter most. Visit us in-store to bring your framing project to life. Our expert framers are ready to guide you through our curation of premium materials and designs.

Store Location & Contact

Address:

1239 Nepean Hwy, Cheltenham VIC 3192

Getting Here & Parking:

Level 3, near Myer. Ample on-site parking is available at Westfield Southland. For easy access, take the ramp from Bay Road and enter via the Myer entrance.

Our Heritage & Values

  • Family Business: Owned and operated by the same family since 1973, bringing decades of personal care to every piece.
  • Certified Excellence: Proud members of the Picture Framers Guild of Australia, ensuring our work meets the highest industry standards.
  • Sustainable Timbers: We carefully source quality timbers and premium framing materials designed to protect your artwork while supporting more responsible material choices.
  • Local Workshop: Every frame is meticulously hand-crafted in our world-class central workshop by our team of highly skilled framers.

Services Available at Frames Now Westfield Southland

Custom Picture Framing

Tailored frames designed to enhance and protect, with hundreds of moulding styles and specialised glass options to choose from.

Readymade Picture Frames

Explore Australia's largest range of high-quality, readymade frames available in all standard sizes.

Fine Art & Photo Printing

Archival, wide-format, and high-quality printing services to bring your digital photos and art to life.

Canvas Stretching

Professional stretching for original canvas paintings or printed canvas art.

Sports Jersey & Memorabilia

3D shadow box framing for sports jerseys, medals, and precious family heirlooms.

Matboard Cutting

Precision-cut, acid-free matboards in a vast selection of colors to beautifully border your piece.

The Custom Framing Process

  1. 01 Design Consultation: Visit our Westfield Southland store to meet with a framing specialist. We'll explore a wide variety of framing options and matboards to find the perfect pairing for your piece, unique style and budget.
  2. 02 Precision Measurement: We accurately measure your artwork or object, accounting for its size, thickness, and any conservation needs. You'll receive a detailed, obligation-free quote on the spot.
  3. 03 Expert Assembly: We handcraft your frame in our sophisticated central workshop—the most advanced in the Southern Hemisphere—cutting your chosen mouldings, glass, and matboards to size with absolute precision.
  4. 04 Quality Inspection: Once assembled, every frame undergoes a thorough quality check to ensure the workmanship meets our high standards.
  5. 05 Collection: We notify you when your masterpiece is ready. Your framed piece is carefully wrapped for safe transport home, ready to hang and be enjoyed for decades.